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Apple Makes Changes

Apple Inc. is cutting the price of some songs in its market-leading iTunes online store to as little as 69 cents and plans to make every track available without copy protection.

In Apple’s final appearance at the Macworld trade show, Apple’s top marketing executive, Philip Schiller, said Tuesday that iTunes song prices will come in three tiers: 69 cents, 99 cents and $1.29. Record companies will choose the prices, which marks a significant change, since Apple previously made all songs sell for 99 cents.

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January 6, 2009 - Posted by | Did you know?, technology | , , ,

1 Comment »

  1. I’m not too excited about the variable pricing, and a little concerned with DRM being beating down so quickly. I wonder what copyright law will look like in 10 years, when it is one of the most important things that drive innovation.

    Comment by this buddy of mine | January 7, 2009

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