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iPhone Takes the Lead In Cell Phones

iphone-3g1Apple’s iPhone 3G broke the Motorola RAZR’s 12-quarter run as the country’s best-selling cellphone through consumer channels in the third quarter, when industrywide handset purchases by consumers fell 15 percent from the year-ago period to 32 million, The NPD Group said.

The sales figures, which exclude purchases made by corporations and other enterprises, are based on more than 150,000 online consumer research surveys completed each month.

The top handsets, based in order of unit sales, were the Apple iPhone 3G, all models of the RAZR V3, all models of the RIM Blackberry Curve, LG’s Rumor, and LG’s enV2.

In-demand functions include digital cameras and text messaging, NPD found. When consumers were asked what features motivated them to buy a specific phone, 43 percent of buyers cited the need for a camera, and 36 percent cited messaging.

The survey also found that the percentage of phones equipped with Bluetooth and MP3 playback continued to rise. In the third quarter, 83 percent of phones purchased were Bluetooth-enabled, up from the year-ago 72, and 68 percent of phones purchased were music-enabled, up from the year-ago 49 percent. (source)

November 11, 2008 Posted by | Did you know? | , , , , , , | Leave a comment